What is Gold Label?

It's no secret that at TK Maxx, we're the home of big brands at small prices. From your everyday brands to your higher-end brands, you Maxxers sure love a label, and that's why you shop with us (well, that and our candles, obvs). But sometimes you're in the market for something a little bit more fancy, right? Perhaps you're splashing out and spoiling a loved one for a milestone birthday, or maybe you're treating yourself to your dream designer handbag after landing yourself a new job (go, you!). Or, maybe you don't need to justify yourself, you just absolutely love designer brands, and that's ok too. Either way, they all have one thing in common... they're all calling out for TK Maxx Gold Label.

So, what is Gold Label? Stick with us and you'll find out, as we're about to spill all the Gold Label tea. From where to buy it and how much it costs, to which stores stock it and how to hunt it down online, we'll leave no designer stone unturned in this Gold Label guide...

What does Gold Label mean?


So what does TK Maxx Gold Label mean? In short, it's a curated 'edit' of the high-end designer brands we offer online and in store. Edit, collection, range... whatever you want to call it, it's basically a shopping shortcut to avoid you having to root through thousands of brands, just to find the luxury labels you're hunting for.

Why do we have Gold Label? Well, to put it simply, not every TK shopper is the same, so why make the shopping experience the same for all of you? Some of you love nothing more than hunting down a bargain, so for those savvy shoppers, we have Clearance. And for the serious saving hunters, we have Biggest Savings – our edit of brands that are all at least 80% less than the RRP. So, it's only fair then, that for our designer shoppers, we bring them a shopping shortcut to fast track their way to coveted pieces from high-end designer brands (minus the *ouch* price tags)... AKA Gold Label.

Which TK Maxx stores have Gold Label?


If you thought we were gonna spill the designer tea on which TK Maxx has Gold Label, then sadly not. What we can say though, is that Gold Label is available in selected stores. Wondering how to spot those luxury labels once you've stepped foot in a TK Maxx store? We can help you with that. There's no need to go rooting around hunting through rail after rail, as Gold Label always has its own little spotlighted section. From a fancy fixture at the front of the store to a delightful designer corner of rails on the shop floor, Gold Label is always easy to find – you just have to keep those designer-loving eyes peeled for its famous black and gold 'Gold Label' logo. Then bingo, it's time to shop!

And if you don't want to guess which TK Maxx sells Gold Label, then what we can tell you is that Gold Label is available all-year-round online! So, you know what to do with that information, don't you...

What does Gold Label cost?


Asking us 'what does Gold Label cost?' is like asking 'how long's a piece of string?'. There's no fixed figure and the saving percentage varies from product to product and from brand to brand. One thing that's for certain though, is that our entire Gold Label range is always up to 60% less than the RRP. And that never ever changes. You might see a saving of 48%, or you might see a saving of 83%. You might see a product that costs £29.99, or you might see a product that costs £999.99, and that's the fun of shopping Gold Label at TK Maxx.

From the crème de la crème of high-end pre-loved handbags to that everyday designer label that's a little more purse-friendly, Gold Label houses hundreds of luxe labels that all differ in price, so there's no set answer to 'how much is Gold Label?' – just a 100% guarantee that you'll be saving yourself up to 60%*. Not bad, eh?

What products are in the Gold Label range?


Now you've sussed out exactly what Gold Label is and where you can find it, it's time for us to spill some more designer secrets. Now, although we can't list out all the designer brands you can expect to find in Gold Label (trust us, we would if we could), we can tell you what products you can expect to find in Gold Label.

Gold Label houses not only women's and men's designer clothes, but kids' designer clothes too, meaning your mini-me never has to miss out on a moment to twin with you again. And it doesn't stop at clothes, oh no. TK Maxx Gold Label is also broken down by women's and men's shoes, women's and men's accessories, and the pièce de résistance... Gold Label homeware.

Designer lover, meet pre-loved...

As if we don't spoil you enough with Gold Label, we also offer an online-exclusive Gold Label range that houses *drum roll please* pre-loved authenticated accessories from high-end designer brands. We're talking one-off designer pieces you've always dreamt of owning, but all with TK Maxx price tags. Sounds too good to be true, right? Wrong. Go forth and see for yourself. It's your lucky designer day!

How to shop designer brands for less at TK Maxx


Now we've dished out the Gold Label tea – AKA the what, why and when – it's time to dish out the how. If you've made it this far, it's evident you like the finer things in life *cough designer clothing*, so when it comes to digging for TK Maxx designer, you don't have to dig too hard, as we're all about making your life easier. You've got two ways to get your label-loving hands on coveted designer clothing at TK Maxx so without further ado, here's what to do...