Here’s our TK Maxx Christmas TV Ad 2020

Big Love. Small Prices.

After the year we've had, everyone deserves to feel special. So that's why we've got extra-special big brand gifts for all of your loved ones – from marvellous homeware to beauty bits, to kids' toys and fabulous designer finds. The best bit? Everything's always up to 60% less than the RRP. No stress, just Big Love at Small Prices in store and online, this Christmas at TK Maxx.

Lil’ Goat


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Meet Her

She may be small but she's very sassy. Lil' Goat is the star of our Christmas campaign, proof that everyone deserves to feel special this year. Even pet goats. As you can see, Lil' Goat is a very stylish mover and shaker. Here's how she came to be...

Our Idea

  • Lil' Goat isn't a real goat (but shhh, don't tell her that). Lil' Goat came to life with an artist's sketch. What would she look like? How would she smile? She had to be all things TK, of course: friendly, fun, stylish and just a lil' bit sassy.
  • Filming Safely

    With careful social distancing measures in place, filming happened on location in the Borders of Scotland, with a small cast and crew. The rest of our team reviewed Lil' Goat's action remotely using the latest live streaming technology.