This season's looks as worn by TK Maxx customers, in our new TV ad

    Join TK Maxx customers
    on their big style adventure

    For our SS/15 campaign, we surprised 10 TK Maxx shoppers with a new wardrobe. We offered them lots of great looks. They tried new things, had fun with fantastic brands and chose the looks that best suited their own individual style. Just like them, you’ll find the style that says ‘you’ here at TK Maxx and always up to 60% less. Whatever your age, whatever your unique look, come and explore in store and online.

    • “It’s really exciting being able to do TV filming in a couple of different outfits that you would actually pick out yourself and you’re happy with and you feel comfortable in.”
      Shantael, 22, Hairdresser, London
    • “I like more colours now. I like being more chaotic somehow, in a wild way.”
      Kevin, 27, Business Engineer, Berlin
    • “My style’s sporty, elegant, flashy, sophisticated and trendy. I love TK Maxx because I can buy big name brands for very affordable prices.”
      Paula, 24, Law Student, Warsaw
    • “I have just come off the set feeling exhilarated. You can wear anything as long as you wear it with attitude and style!”
      Sheila, 66, Artist/Retired, Newcastle
    • “I think I’ve changed my perception of style a little bit. I tend to wear dark clothes with colour pop like an accessory or something. I want to wear more colour!”
      Alexa, 31, Make-Up Artist, London

  • feeling inspired?